“A lie can get halfway around the world before the truth can even get its boots on.” – Mark Twain

I’ve been reading Made To Stick and I think it is a great book to read if you are interested in learning how to make your ideas “stickier”.

Here is a quick summary from the author’s website…

Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that “stick” and explain sure-fire methods for making ideas stickier, such as violating schemas, using the Velcro Theory of Memory, and creating “curiosity gaps.”

You can get a used copy on Amazon: